Frequently asked questions
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Because I’m curious about your technology. This curiosity has powered my nearly two decades of experience in the technology sector, and a track record of driving growth. It’s also the backbone of my mission, which is to make sure your content is crisp, memorable, and effective. Learn more about me.
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During a 60-minute discovery call, we’ll establish the goals, subject matter, audience, tone, and strategic keywords.
If we need to take a deeper dive into technical details, we’ll book a 45-minute call with one of your subject-matter experts.
I’ll follow up with an initial blog post outline.
Based on the outline, you’ll receive a draft blog post. After one round of revisions, I’ll deliver the final blog post to you.
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My contract work with hi-tech companies typically precludes any usage of AI. But personally, yes, if I need to quickly get up to speed on technically complex subject matter, I ask Chat GPT to explain it to me like I’m five. I don’t recommend the use of AI to produce content, because the result is generic, weirdly atonal – and more effort than it’s worth to fix.
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At the moment, I provide services related to content strategy, coaching, and copywriting. My goal is to expand my service offering, but for now I contract design work out to my very, very talented network of designers and illustrators.
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I focus on the high-tech B2B space. For nearly two decades, I’ve created content across a range of product categories, from disruptive technology to commodity solutions.
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Generally not. Of course there is always a learning curve associated with new subject material, but I get up to speed quicker than you’d expect. That said, if I sense you would benefit more from the services of a technical expert than a writing expert, I’ll make that recommendation.
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It depends on the project, and your requirements for turnaround time. I follow the fee guidelines established by the American Writers & Artists Institute.